Welcome to the Party 🎉

Luxury formula with 500+ five-star reviews

featured in vogue, allure, refinery29, the zoe report + more

The Edit

Transformative Proven Methods for Nail Care Prevention and Repair

Transformative Proven Methods for Nail Care Pre...

Being surrounded by nail polish all day is part of the job I love, but let’s be real—it can take a toll on my nails. From dry cuticles to weakened...

Transformative Proven Methods for Nail Care Pre...

Being surrounded by nail polish all day is part of the job I love, but let’s be real—it can take a toll on my nails. From dry cuticles to weakened...

How to Get the Best Magnetic Mani

I’ll be the first to admit it - magnetic polishes are not my forte. But you Babbs kept asking for them, so I had to dive in and make it...

How to Get the Best Magnetic Mani

I’ll be the first to admit it - magnetic polishes are not my forte. But you Babbs kept asking for them, so I had to dive in and make it...

What's New at LOUD: Pricing, Perks and Building Sustainably

What's New at LOUD: Pricing, Perks and Building...

Hey Babbs, Let’s have a little heart-to-heart. If you’ve been with LOUD for a while, you’ve seen us grow from a scrappy indie brand into a full-blown community of glitter...

1 comment

What's New at LOUD: Pricing, Perks and Building...

Hey Babbs, Let’s have a little heart-to-heart. If you’ve been with LOUD for a while, you’ve seen us grow from a scrappy indie brand into a full-blown community of glitter...

1 comment
How I Got Loud: A Story About Chance, Chaos, and Finding My Voice

How I Got Loud: A Story About Chance, Chaos, an...

Some of you might know bits of this story. Others might just know that I somehow wound up running a nail polish brand. Either way, with my birthday launch around...

12 comments

How I Got Loud: A Story About Chance, Chaos, an...

Some of you might know bits of this story. Others might just know that I somehow wound up running a nail polish brand. Either way, with my birthday launch around...

12 comments
How I Mix Custom Shades

How I Mix Custom Shades

A peek behind the glitter curtain where chaos, community, and color mix. If you’d told me three years ago that I’d be mixing custom nail polish with glitter flying everywhere...

How I Mix Custom Shades

A peek behind the glitter curtain where chaos, community, and color mix. If you’d told me three years ago that I’d be mixing custom nail polish with glitter flying everywhere...

7 Cuticle Oil Ingredients and Their Benefits

7 Cuticle Oil Ingredients and Their Benefits

Written by: Justin Crossland It may not seem like it at times, but dry cracked skin and some nail breakage is normal. But it can get to a point, if...

7 Cuticle Oil Ingredients and Their Benefits

Written by: Justin Crossland It may not seem like it at times, but dry cracked skin and some nail breakage is normal. But it can get to a point, if...