What is a Babbs? - LOUD

What is a Babbs?

Hello my beautiful Babbs...  BABBS (n) Bad Ass Boss Bitch

We get the question often about what "BABBS" means, and to be honest, when I first came up with the word to describe our audience it meant two things; for one, I was a new entrepreneur and hustle culture was big. So it was all about "big bitch" energy, working hard and hustling. And secondly it was a way of being inclusive instead of assuming our audience was all a mid 30's woman like I was.

The term of endearment has definitely evolved over the years and I am kind of obsessed with what it now represents. So let's get into it.

What is a Babbs in 2024? 

You don't have to be a boss or hustle to be a boss bitch. It's really all about attitude and confidence. Let me break it down. 

A Babbs is not afraid to be LOUD and is unapologetic about it. Easy enough. What else?

Babbs Era Hoodie

A Babbs has fun, no matter who is watching and makes bold choices. Check and check. Go on? 

Babbs Era tie dye crop

A Babbs matches our dog because it makes us happy and we don't stifle joy for the sake of your approval. Hell yeah. Need I say more? Ok I will...

100 percent babbs

Babbs take up space and know their worth. Period. Oh there's more you say?

know your worth

A Babbs dances at 11am on a Tuesday and doesn’t feel the need to explain it to anyone. To. Anyone! And so much more...

Unisex sweater

A Babbs lifts up those around them. And its THAT PART that has kept this company going through all the ups and downs. 


Thank you for being a part of our community and supporting us. Yall rock!

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