Ethics & Values

LOUD isn’t just nail polish. It’s a space to create, connect, and show up exactly as you are.

This brand was built for people who were never meant to shrink themselves down. You deserve to take up space in your own way, creatively and confidently, without asking for permission.

That's what everything here comes back to.

  • Conscious Products & Impact

    You shouldn’t have to choose between your values and the things you love.

    LOUD polishes are fun, expressive, and made with intention. That includes what goes into them and how they’re shipped. I care about what I’m putting out into the world, and that includes how it gets to you.

    What this looks like:

    • All polishes are cruelty-free and vegan
    • Free of harmful chemicals commonly found in traditional nail polish
    • Manufactured shades are 12-free
    • Hand-mixed shades are 21-free
    • Orders ship in cardboard boxes using paper tape
    • Larger orders ship in recycled polymailers
    • I’m working toward ditching polymailers completely. Right now I’m using up the last of a bulk stash from 2023
    • Quarterly donations to alligned charities and causes via the Loud Gives Back program

  • Community & Inclusivity

    This isn’t just a brand. It’s a community.

    You don’t have to tone yourself down here. You get to exist fully, loudly, and as yourself. Always.

    A lot of what LOUD is today comes directly from the Babbs who support it. The ideas, the names, the stories, the chaos. That’s the point. If you’re here, you’re part of it.

    What this looks like:

    • Custom polishes inspired by real people, real stories, and sometimes very unhinged ideas
    •  Names, ideas, and collections shaped by the community
    • A space where creativity is encouraged, even if it’s weird or doesn’t “make sense”
    •  A supportive environment with zero tolerance for hate or exclusion
    • Ongoing support for LGBTQ+ individuals and communities
    • Listening to feedback and actually using it to shape the brand
    • Celebrating individuality, not trends or expectations

  • Transparency & Real Life

    LOUD is run by a real person with a real life. That matters.

    I’m a mom raising 2 neurodivergent kids, and life here is full, messy, and not always predictable. I understand how important social media is for running a business, but I also know how overwhelming and honestly toxic it can be.

    You’ll probably notice some inconsistency, and that’s real. Between family, life, and everything going on in the world, I can’t always show up online consistently. And I’m okay with that.

    You’ll always get honesty here, whether things are running smoothly or a little chaotic behind the scenes.

    What this looks like:

    • Clear communication about pricing, timelines, and changes
    • Openness during delays or life events
    • A business that puts people before pressure

Take up space, be seen.

Stay LOUD

-Cassi