What's New at LOUD: Pricing, Perks and Building Sustainably

Hey Babbs,

Let’s have a little heart-to-heart. If you’ve been with LOUD for a while, you’ve seen us grow from a scrappy indie brand into a full-blown community of glitter lovers, color mixologists, and vibe curators. We even went a little viral, made the leap to a 3PL, and tried to scale quickly-but honestly? That move knocked us off balance. We struggled to find our footing again. You've definitely heard that story a million times if you've been around a bit.

Now, I’m building LOUD back intentionally with heart, honesty, and your support at the core of every decision.

💸 What’s Staying the Same

Our Lacquers are still $10. That won’t change. I’m committed to keeping LOUD accessible while delivering the quality, pigment, and sparkle you expect from us.

And of course, our core values are staying the same too: creativity, self-care, community, empowerment, giving back, and celebrating queer joy and girl power. Always.

🔧 What’s Changing (and Why)

Like most small businesses, we’re feeling the pressure of rising costs - tariffs, ingredients, packaging, all of it. And since LOUD is my full-time work, my own cost of living has gone up right alongside it (hello, $7 eggs). I pour everything I have into this brand, and to keep creating with heart and energy, I have to make sure it also supports me and my family.

Our customs and hand-mixed polishes (Limited Shades) take more time, attention, and premium ingredients. We originally dropped them to $12.50 hoping to keep them out of sales, but the feedback was loud and clear - you want them in sales. So I’ve raised the price slightly to make that possible, while still protecting LOUD’s ability to thrive.

These changes also support something that matters deeply to me: giving back. Whether it's a charity topper raising funds for immigrant families or a seasonal donation initiative, I intend to make charity shades a core part of LOUD. And keeping the business sustainable means I can continue to create and donate in ways that actually make an impact.

New collections will stay full price, but once a new launch goes live, the previous collection and anything older will be fair game in regular sales.

✉️ How Sales Work Now

We’re switching to a more sustainable, community-focused sale system. Starting now, you’ll only hear about LOUD sales in three places:

• Our email newsletter

• The Instagram broadcast channel

• Our small Facebook group (~363 members strong)

This way, we can keep things cozy, exclusive, and rooted in loyalty - not hype. I’m aiming for 1-2 sales a month, and yes, customs and Limited shades can be included now. Base and top coats, however, are excluded. No more spending hours on a promotion for an email, a social post and a story/reels. As a result, I'll be able to focus on other things such as the program mentioned next and other fun ways to reward Babbs!

🎉 New Birthday Reward Program

Want a little polish party on your birthday? You got it. LOUD now offers a free polish with any purchase on your birthday! Just make sure your info’s in our system, and check your inbox when your special day rolls around. 🎂💅

♻️ Our Approach to Sustainability

We’re not perfect - but we’re trying. All small orders ship in cardboard boxes with paper tape so they’re easy to recycle. For larger orders, we currently use poly mailers to keep your polishes safe and costs manageable. Our goal is to switch to recycled mailers as soon as we can sustainably do so.

LOUD is an indie brand built on intention, and that includes caring for the planet wherever we can.

❤️ Sharing the Love - with Help!

I’m not doing this alone. LOUD has always been about community, and I’m excited to share that Jubi, a longtime top fan and the admin of our Facebook group, is officially helping with social engagement and updates. She’s been part of the LOUD fam for years and gets the heart of what we’re building. She’ll be helping spotlight community posts, share announcements, and keep the good vibes flowing.

🛙 TL;DR (But Make It Loud)

• $10 lacquers are here to stay

• Custom + Limited polish prices increased slightly, but they’ll now show up in sales

• New collections = full price, older ones = eligible for sales

• Sales are exclusive to email, IG broadcast, and our Facebook group

• Birthday rewards are live! Free polish with purchase

• Sustainability is part of our process and our goals

• Jubi’s helping us grow and stay connected

• Charity shades & initiatives will be a growing part of LOUD’s impact

LOUD has always been more than nail polish. It’s a community, a canvas, a place to be seen and express yourself in full color. These changes aren’t just about keeping the lights on - they’re about building a brand that lasts, without burning out the people behind it.

Thanks for being here, and for growing with me.

Stay LOUD – Cassi